- Awful dialogue – read it out loud, does it sound natural, coming from your mouth?
- Hackneyed plots. No discernable focus to the book or sense of continuity.
- No Clichés.
- A complete lack of wit or humor.
- “Characters” who are only talking heads.
- A lack of background and foreground.
- No idea of the commercial market
- Lots of telling from the outside, rather then seeing the story from specific characters’ point-of-view
- Only use one character throughout a scene, don’t jump around. ‘Show, don’t tell’
- And, of course: don’t use huge expository lumps. The dreaded info-dump.
These are excellent things to avoid in order to increase your chances or publication. For those who want to know about better control of point-of-view (a common area of confusion), I’d point you right towards George R. R. Martin’s Game of Thrones. Here he shifts POV with excellent skill.
But that’s all I’m going to mention about technicalities. Why? Because there are too many people giving their opinion, telling people how to write. All I’ve said is what not to do. You have your own voice, so let it out.