Just when you thought you’d seen it all, along comes a perfume that smells of freshly printed paper:
This is an opportunity to celebrate all the gloriosensuality of books, at a time when many in the industry are turning against them. The idea is that is should relax you, like when you read a book, to a level of meditation and concentration. Paper Passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.
I also quite like this line:
“You have a book, you open it, there’s a bottle inside and it smells of a book. It might be quirky, but the idea has a simplicity, a linearity.”
Perhaps not as simple as, “You have a book, you open it – AND IT SMELLS OF A BOOK ALREADY.”