4Jul

The Disney Recipe

disney-2
Okay, so nothing about the creatives necessarily – but here’s their corporate strategy chart from 1957, as featured in the Harvard Business Review. The mandate was to “fix animation at Disney”, and their focus was on franchises and brands. I think we can safely say it worked. Wonder if the same would work in publishing? I guess everything has to be cross-media these days to really work.

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About Mark Newton

Born in 1981, live in the UK. I write about strange things.