Many of you know about my whisky website, but I’m extending further into article writing on the subject. This month’s edition of the industry’s top publication, Whisky Magazine, features the start of a series I’ve written on the history of Scotch whisky advertising. It’s currently shaping up at about four articles, going from the mid 19th Century to the present day. The first section is all about how – very broadly speaking – companies started off as family merchants but, as their whiskies began to reach new markets around the world in the late 19th Century, they began to release whiskies under brand names. Naturally it was all about blended whisky, for the most part.