Advertising Genius

I saw this news article and laughed a lot.

Budget airline Ryanair has been told to withdraw an advert featuring a model in schoolgirl-style clothes and a headline “hottest back to school fares”.   

 What really made me chuckle was the response from the airline:

…the airline said the model’s clothing reflected what was currently fashionable among young women…   

Um… what city are they living in? I’m not sure I’ve seen all that many girls dress like that, apart from the leery drunken ones out on the razz of a student night in Nottingham city centre. Maybe that’s what they meant as fashion? But kudos for guts to give that as a response. Still, the important thing is that we’re still talking about Ryanair, so I guess it worked.

By Mark Newton

Born in 1981, live in the UK. I write about strange things.