Not against people reading digitally in the least—anything that keeps people reading is good—but I think this is yet another shameless plug to convince people to convert to a device the majority of readers don’t much care for. The iPod didn’t have to try to convince, because everyone wanted one anyway.
Anyway, Sony Dude could be sitting there with a Betamax for all I care. Is it me, or are the latest ebook readers still horribly Eighties-looking devices? Get with the revolution, kids. Oh, and unlock your damn DRM while you’re at it.